Buying a Car Essay

My generation ( Gen Y) are known as the global generation, culturally diverse we consent mobile railroad elevator machineeers , we are travellers and basically we dont analogous being tied down to long term commitments. So I am not overly excited at the prospects of barter foring a railway car. They follow a draw poker, I could use that money to pay off my HECS debt or go overseas with this money. Besides anything else, its dangerous being on the driveway, according to statistics young people are far more likely to be involved in a road crash than any different age group on the road and besides, public transport allows me to use my i stuff and keep connected with my friends and family rather than spending hours on the road concentrating trying to avoid crashing. So, do I really want a car?IntroductionBuying a unexampled car has effective and financial consequences. Without a full understanding of your rights and responsibilities you could leave yourself open to costly le gal battles, fines or end up with a poor credit rating that would hold back consequences for many years to come. Purchasing a new car requires research, consideration and an understanding of your rights and responsibilities under the law before any contracts are signed or any vehicles purchased.The legal and fiscal responsibilities include bring repayments, modification, amends, running cost and awareness of your consumer rights. I will be discussing responsibilities as a responsible consumer and declare you of your consumer rights in relation to purchasing a vehicle.BodyThe guidelines for this research are to following, a budget of $35,000 and then select either a new, 2013, KIA hatchback at $15400 or a use, 2009, Mazda 3 at $12000. The twain financial institutions that I chose from were the ANZ bank and the Nation Australia Bank, known as NAB. From this I had to purchase a vehicle as well as making sure I had enough money to maintain the car as well, according to my needs.L oans for cars are obtained from financial institutions much(prenominal) as banks and building societies. The loan for the purchase and running be of the car was financed by the ANZ bank rather than the NAB. Both are reputable institutions, however the cheaper target in combination with investments I already had with the bank made it the better choice . The repayments were compared with NAB with a rate of 13.76% which was more expensive when compared with ANZs 12.99%.The loan with ANZ worked out at repayments of $ 186.12 per week which would total at $9678.24 per year.The loan taken out is a personal loan for $35,000 not a specific car loan. A secured car loan would have been cheaper as the institution would have the car as security. However I wanted more than the cost of the car so the extra needed to be a personal.Registration of a car is a legal requirement for the vehicle to be on the road, with dread consequences if this registration is not maintained. The registration allow s for common safety standards to be enforced and provides an efficient system to prevent the re-registration of stolen or unroad summa cum laude vehicles .A car must de jure be registered to drive on roads and bottom be registered for 6 or 12 months. The cost for both cars was $173.80 for six months with a yearly cost of $347.60.Cars are registered at the Department of Main Roads customer service section.The following steps are needed to complete registration, a road worthy or safety certificate, a completed registration application hit, a compulsory trinity party certificate if not included in registration, antiquated registration papers, evidence of a vehicles garage address, evidence of an individuals identification and a means of paying registration fees.There are two main types of insurances for cars. One is compulsory and the other optional. The compulsory insurance is called compulsory third party insurance and is collected as part of your vehicle registration in Queensl and. It indemnifies vehicle owners and drivers who are licitly liable for personal injury to any other party in a crash, however the coast of the third part vehicle are not covered.Comprehensive insurance, covers you and your property in the case of a crash. You can get third party property car insurance, however this does not cover damage to your own vehicle so I decided not to explore the option any further. Two insurance companies were researched, AAMI and RACQ. AAMI s new car insurance calculated to $412.60 per year. This was compared with RACQ, which came to$ 617.20 per year. Insurance can be paid online which is cheaper, or at the insurance companies call centre. Used car comprehensive insurance was $441.98 dollars per year. AAMI was chosen as it was the cheapest insurance. It is a reputable company and the terms and conditions of the insurance policy suitable for the cars requirements.Running cost are a fiscal responsibility that needs to be calculated into a budget when purc hasing a vehicle. The following running costs have been calculated on the cars stipulated in the research guidelines. The new car running costs include fuel at $1357.20 for the year. This was calculated using an average kilometer usage of 15,080 kilometres per year. Servicing came to $ 904.80 and tyres came to $174.92 per year. Cleaning costs were included adding up to $1040 per year. The total running costs for a new car is $3477.The used car costs were similar with fuel at $1357.20, servicing at $821.86 and tyres $168.89.The costs of cleaning over a year was calculated to $1040 dollars. The total running costs for the used car for 12 months came to $3387.95, making the difference almost negligible.Consumer rights are the rights that are protected under law for every Australian. Car dealers,insurance companies and finance corporations are legally bound to comply with the terms and conditions of their deals. Consumers and companies are bound under government acts and policies to ad here to the loan, insurance terms & conditions and warranties.The new car has a warranty which ensures that the dealership should set about any faults that occur and are listed on the warranty. If they do not, you have the right to go to the Department Of Consumer Affairs, fill in a consumer complaint form and the department will act on your behalf. The dealership is obliged by law under the motor vehicle dealership act to guarantee a warranty.Even if the used car that does not have a warranty, The dealership must comply with what was advertised when selling the car or consumer affairs can support the complaint form. If you buy a car privately, there will be no warranty. You should invest in a Vehicle Inspection to line up the condition of the vehicle before you purchase.You should also check with the Personal Properties Securities Register (PPSR) to ensure that the seller has clear title on the vehicle and that any consume purchase or other loan agreements related to the vehicl e have been paid out. If the seller does owe money on the vehicle, it could prevent you becoming the legal owner.You should also check the registration papers to ensure that the owner is the seller. If the vehicle is unlicensed you need to obtain proof that the seller has the right to sell the vehicle. ratiocinationThe total costs for the new car is $30577.68 with $4422.32 left over. The used car total costs come to $25018.09 with left over money of $9981.91. My budget allows for me to buy both either the used car or the new car with left over money from both. I have decided to buy the new car as it is covered with a warranty and my consumer rights will ensure I am covered if the dealer reneges on the contract.I also like the peace of mind of knowing that the car is new and reliable. I am not taking on a car that has been used with no guarantee on its reliability.So after all that do I really want to buy a car?I have taken into cover the costs and the legal responsibilities of buyi ng a car, including my consumer rights and obligations .So, you know what I am going to stick with public transport and where I have a lot of rights and no responsibilities, except to pay for my ticket and keep my mouth shut.Thanks for listening everyone and all the best for making smart choices when purchasing a vehicle.

Narrative observation

Ruby climbs up the stairs of the slide holding the bars with her hands and sits on the edge and accordingly slides use up. She then climbs up the slope from the bottom and then slides down again laughing as she does so. She repeats climbing up the stair and this cadence goes on her front and slides down body faced downwards. Appendix 2 Name of children and ages Sara- 4. 8 Tests 3. 9 Dawn -3. 5 Sara is landing in the nursery garden as it is time for free play.Since she is the oldest child in the nursery, lot of other children enjoy following her and taking part in her role play activities as she is good at directing play and is imaginative. Sara 4. 8 runs up behind me with a piece off pipe in her hand and takes hold of my hand with her free one. She tugs me forward. Sara Look step up miss Marina Theres a fire behind you Run Quick I turn around and pretend to be scared. Me Oh no Sara What shall we do? How will you present me? Sara Dont worry, my team Is here, you wont get hurt .Just follow me Dawn comes up behind me as well with a pipe In his hand and pushes me. Dawn l palliate you Come on Run I quickly follow Sara, who has become the leader of the fire fighters and am followed by Dawn and Tests who are part of the team. Sara leads us towards the Wendy house on the other side of the garden. Sara Come Inside miss Marina, youll be safe here. Ill look after you. I pretend to be deeply traumatized and followed Sara Into the Wendy house. Sara Stay here, cause the fire will hurt you.I have to put out the firer Come Tests, lets goal Dawn, follow us in the fire locomotive engine Sara runs to the and pretend to put out the fire. They make whoosh sounds as if the water is spurting out of the picks. Two minutes later the bell to signal the end of play time and Sara runs back to the Wendy house. Sara Miss Marina, we have to go inside now but can you play fire fighters with us next time in addition? Me Of course I can Sara. Shall we pack the things up as Ms Nina is calling everyone over to line up.

There’s nothing wrong in buying terms papers

online paper assistance services are a fast growing lovely of calling. When we browse the net profit, a large number of sites are available in crowing paper assistance services. This kind of business saturated the internet. These sites earn a ample amount of money everyday and they continue to grow and cat in number. This has been one of the nigh serious issues that schools all over world are dealing. They deem that this kind of business is unethical and immoral.The schoolman world views this kind of business as a business that teaches the schoolchilds to be dishonest and lazy in their academic performance instead of teaching them to be responsible and heavy prepareing for the attainment of their academic advancement. Indeed, most raft view this business as an academic affection. This is a disease that slowly eats the integrity of the academic world and slowly erodes its ethical status, a disease that is very hard to battle. Most students nowadays are fond of parliamen tary law text file from the said businesses above.Students just visit sites and after a moment, their condition papers are ready for submission. Instead of making their get paper, they would rather opt to order and buy a paper made by these sites in the internet because of the promise of getting a higher(prenominal) standard that go away result to com targetables for the students. Students dont act upon hard and sweat anymore for their papers. Given the situation in todays academic world, a question arises. Is it ethical to buy terms papers? This paper is a condition paper regarding the make up question.The position of the writer is Theres cipher wrong in buying term papers. This paper allow for provide arguments regarding the claim and hopefully make the academic world view term papers buying as not a wrong exercise exclusively rather an act of helping students accomplish their reveries of a better and fulfilling life in the future. REASONS FOR THE CLAIM Theres nil wrong in buying term papers in paper assistance businesses. This claim comes from the intellectual that this kind of business helps a lot of people achieve their dreams of a better life.This macro-level reason for the position pass on be backed up by three sub- reasons. First, students abide save time in buying term papers and the saved time can be used in running(a) in order to earn. Second, an academically ridiculous student does not necessarily meatpirited a poor employee in the future. Third, the assistance students get from paper assistance sites eat most probably give them high grades which are vital in their employment application in the future. It is of a great incident that many students are not full-time students. Many students are also working to help support their ingest education.A lot of families are in financial crisis all over the world. Students as also workers give great relief to their families in terms of being able to find means to support their stu dies. In ordering term papers, students can save time and effort in making it themselves. After ordering, the student leave behind just wait for the order to arrive. The trade in of costs of payment to sites where they order and the cost of students capableness income as working is beneficial to the students. This statement exit be further discussed below.Let us try to analyse a baby- sitting job. A baby sitter earns $7 an hour. A student will throw off time writing a 5- page paper for 10 hours including research of the topic. Ten hours is already a significant amount of time. A paper assistance business will probably charge their clients at an average of $8 per page. A 5-page paper will therefore cost $40. The income of an 8 hour work by a baby sitter is $ 56. In this situation, the benefit that a working student will get from ordering a term paper is $16 in quantity. $16 then is of bouffant help in support for his daily needs.In the situation above, not only the student ben efits from the income he gets but also it lightens the load of his parents in supporting his studies. This is a manifestation of a groovy son or daughter to his parents. The opportunity from saving time gives a student the means to continue his education and achieve his goal of graduating. The student will benefit financially from ordering a term paper and the financial benefit will be vital for his education and his life in general. An academically poor student does not necessarily mean a poor employee in the future.Many employees achieved the top in a certain(p) conjunction or organization without a very rock-steady college grades record to show. They just achieved their success by working hard and never ceasing the determination to succeed. Achieving success in working careers does not reside in having high grades in college but in the determination of the person to be on top of the company or organization, to be successful. Determination is the biggest element of success. To say that a student who is poor in academic performance will become poor in his performance as an employee is a fallacy.Many teachers are caught up with looking at the academic performance of their students instead of looking at the attitude of perseverance and determination. parliamentary procedure a term paper will help poor academic performers have untroubled grades. Having secure grades will make them graduate and will give them an opportunity to be employed. Being an employee does not mean writing term papers again. Lets try to look at one example. A teacher in philosophy advised his students to make a term paper regarding Platos explanation of love.In an employees life, there can be no way that he can ever put Platos love in the context of the organization he is working and to the genius of his job. What is needed for an employee is not how wide is his understanding on Platos philosophy but on his performance in the nature of his job or career. Only if a student will becom e a teacher himself that he needs that kind of knowledge to be applied. Most people are caught up with grades as the radix for judging the capacity of a person. Ordering terms papers which has the high possibility of having good grades will then be a way of a student to have good grades.Having good grades will produce a big possibility of good employment. A good employment status is what most or perhaps all people aim in life. Therefore, ordering term papers can help the students to get high grades and have a good employment in the future. There is nothing wrong ordering term papers. In the discussion above, ordering term papers only becomes an pass for a lot of good opportunities and benefits. The act of ordering is a great means in achieving the dream of most people to graduate in college.The end in this situation is of good side. These businesses are means in making people achieve their dreams. This act is so vital in peoples lives that it must not be condemned and looked upon as unethical and immoral, rather, this kind of act must be looked upon as essential to many peoples lives. In helping people achieve their dreams, another good thing will be given birth. The family of the students will benefit from the success of their sons and daughters. Finding a good job for the students would mean earning a significant amount of money.Earning a significant amount of money would then give an employee a capacity of not only supporting himself but also in giving help to his parents. This is the aspect of life that people must look upon, the aspect of life that entails responsibility of a son to his parents, an aspect of life that is essential. Another good situation that will arise by benefiting from coherent term papers is the situation of giving the next generations a good life. Every student that became an employee will have his own family in the future. In having his own family in the future, he will surely gain ground children.These children need a good life for them to grow in a good environment. The ability of the childrens parents to give them a good life comes from good employment. Good employment comes from good grades in college and good grades in college come from ordered term papers. The discussed reasons above are the ones giving cause to the claim that theres nothing wrong in ordering term papers. The basis for my arguments is J. S. mill around Utilitarianism. His philosophy states that the end justifies the means. It is very true that ordered term papers will give birth to a lot of good effects.As long as the end benefits a lot of people and as long as it gives happiness to a greater number of people, the means are ethical. decision Therefore, ordering term papers are only means to a desired end that will benefit a greater number of people, thus, making it a right thing to do. This is due to the fact that ordered term papers will give students a chance to get good grades. Having good grades will then produce a good employm ent opportunity for them. Being employed in a good earning job, they will be able to help their parents and give their future children a better environment to grow.BIBLIOGRAPHYFerrari, Joseph R. Impostor tendencies and academic dishonesty Do they cheat their way to success?. Social deportment and Personality An International Journal, 2005. Underwood, John, and Szabo, Attila. Academic offences and E-learning individual propensities in cheating. British Journal of Educational Technology, 2003. Ethical Issues involving on-line Paper Services. 15 Dec. 2006

Whats in a Name?

George Ramone College Composition I Prof. Loscano September 14, 2011 In henry Louis gate Jr. s, Whats in a Name? , supply deals with a sort of life changing reality as a young boy. He recalls the incident from a time when prejudice and discrimination against African Americans was perfectly normal. render and his father went to the drugstore in town, where his father was the only colored somebody that could expel there break of the whole town. As gate was eating his ice cream, his father greets Mr.Wilson and he responds by saying Hello, George. Gates because finds out that Mr. Wilson calls all colored people George. In my opinion, Gates said he never looked Mr. Wilson in the eye again, because he knew he was racist. He had a whole different opinion of him after the incident and didnt want to look at him. Maybe because he disrespected his father in such a manner. He also could have matte intimidated in a way and was frightened he would face the same as his father.After a l ong gaolbreak his father told him, He knows my chance on boy and that he calls all colored people George. The creator then realized that his father didnt feel bothered by this. What I found interesting was that the Gates family was different than the other African American families in the town. They were treated with a mix of dislike and respect. An case would be them being allowed to eat where other blacks couldnt due to Mr. Gates reasons and were of privileged status.Once the incident with Mr. Wilson had occurred the author might have felt ashamed or a bit embarrassed. Consequently, at the end of this turn out there is a chip of silence when the author calls it One of those things as his mother called it. He set forth it as a eyesight into another world where reality was bitter. The mood suddenly shifts into Gates lecture about Jackie Robinson being the exceed at hitting better in a clutch than anyone. boilers suit I liked this quiz cause of the details and its hone sty.Whats in a Name?George Ramone College Composition I Prof. Loscano September 14, 2011 In Henry Louis Gates Jr. s, Whats in a Name? , Gates deals with a sort of life changing reality as a young boy. He recalls the incident from a time when prejudice and discrimination against African Americans was perfectly normal. Gates and his father went to the drugstore in town, where his father was the only colored person that could eat there out of the whole town. As Gates was eating his ice cream, his father greets Mr.Wilson and he responds by saying Hello, George. Gates then finds out that Mr. Wilson calls all colored people George. In my opinion, Gates said he never looked Mr. Wilson in the eye again, because he knew he was racist. He had a completely different opinion of him after the incident and didnt want to look at him. Maybe because he disrespected his father in such a manner. He also could have felt intimidated in a way and was afraid he would face the same as his father.After a l ong pause his father told him, He knows my name boy and that he calls all colored people George. The author then realized that his father didnt feel bothered by this. What I found interesting was that the Gates family was different than the other African American families in the town. They were treated with a mix of dislike and respect. An example would be them being allowed to eat where other blacks couldnt due to Mr. Gates reasons and were of privileged status.Once the incident with Mr. Wilson had occurred the author might have felt ashamed or a bit embarrassed. Consequently, at the end of this essay there is a moment of silence when the author calls it One of those things as his mother called it. He described it as a seeing into another world where reality was bitter. The mood suddenly shifts into Gates talking about Jackie Robinson being the best at hitting better in a clutch than anyone. Overall I liked this essay cause of the details and its honesty.

“Barbie Doll” by Marge Piercy Essay

The poem, Barbie Doll, is about a missy who was maturement up in a rescript which regard highly of female beauty. The title illustrates that virtually females were expected to be like Barbie dolls. These dolls cast pressure on the fille to be like supermodel. In this story, the girl failed to meet the standards of society and viewed as a social outcast.The first paragraph describes a growing girl who was presented with dolls, miniature GE stoves, irons and lipsticks. This will ensure that the girl will know which sex activity roles she should be and not too deviate from the accepted social custom. The mood of the poem changes when the author describes, the whoremaster of puberty. Here, it refers to a time of emotional crisis that the girl went through as she matures. She is constantly teased for not face like the typical Barbie dolls.The second paragraph began with mentioning the girls positive aspects, such as She was healthy, tested intelligent, possesses strong implements of war and back and abundant sexual drive and manual dexterity, These sentences portray the girl image (female) to male characteristics. The tome in the poem changes again when the author stated, the girl went to and fro apologizing, and everyone still say she had a fat nose and duncical legs, the society again, scorn at the ugly appearance of the girl.In the third paragraph, line twelve to sixteen, the girl is expected to fake her natural behavior, emotion and characteristics. The fan belt was used to exemplify that one cannot get going the pressure placed by society to meet their standards and will wear out eventually. Consequently, she cut rancid her nose and legs. Therefore, the last paragraph expressed her death as consummation at last. Dont she wait on lovely? Everyone said. In this line, the author wants the reader to make good judgment to the senseless situation in which society judge beauty to female.I think that children, especially boys, are not born with hatred or feelings of enmity towards female who have physical figures below social standards. They are all programmed that way by selfish or ignorant male adults. If these male adults can only take a look at themselves and see that all they have done is to destroy. The lives of their opposite sex, driving down theirself-esteem to the deepest pit, then this society will be a better place to live in.

Buyers Behaviour Virgin Atlantic

Applied vendee Behavior in Global Context Module Code MGT 5A1 Applied Buyer Behavior in Global Context Module Code MGT 5A1 Analysis of virginal Atlantic Commercial 2010. gettable striking at http//youtu. be/lGyp1I39eho Module tutor Jenny Bratherton Word expect 2606 Analysis of virgin Atlantic Commercial 2010. Available link at http//youtu. be/lGyp1I39eho Module tutor Jenny Bratherton Word Count 2606 By Maria Timchenko By Maria Timchenko Table of Contents 1.Introduction. .. sc anyywag 3 2. Tar outwit market separate. .. page 3 3. Service offe fierce. page 4 4. Seasonality. . page 4 5. Positioning of the commercial. .. page 5 6. Reason for the commercial. . page 5 7. Perception. .. page 5 8.Persuasive analysis page 7 9. Buying process. page 10 10. Involvment levels and risk perception page 10 11. coatingpage 11 12. References . page 12 1) Introduction. This essay allow for analyze the advertising drive dash of Virgin Atlantic 2010. Richard Branson founded Virgin Atlanti c in the early 1980s.Originally it was called British Atlantic Air ways, later changed to Virgin Atlantic Airways. The firstborn race was from Gatwick to Netwark on the 22nd of June 1984 (Virgin Atlantic, 2012). The company launched a ? 6 m advertising campaign in 2010, which was throng dumbfound themed (Guardian, 2010). The impertinently advertisement helped the company recover from the recession. Now I leave behind examine how exactly it was achieved and what methods were use to obtain the best performance of the advertisement. 2) Target Market.Market segmentation is a way of separating the consumers into different sections by their dual-lane needs and personalities (Leon. G, 2010, p. 28). The needs and values depend from person to person correspond to his culture (Leon. G, 2010, p. 366). The VALS (values and lifestyles) segmentation system clearly shows the type of interview this commercial is aiming at (Leon. G, pp. 84). This system divides consumers into octad distincti ve subcategories, which consist of thinkers, achievers, experiencers, believers, strivers and makers.The subcategories this advertisement willing ingathering to ar innovators because they atomic number 18 receptive to new technologies and who feces experience the innovated technologies at a Virgin Atlantic escape valve achievers because they are goal oriented consumers who the like to display success to their piers, which they can display by flying Virgin Atlantic as it is exalted class airlines experiencers because they like to spend their income on fashion, socializing and entertainment which Virgin Atlantic offers through abundant service, regimen, entertainment and their flights are considered as trendy.The social comparison theory states that the consumer with higher purchase powerfulness tends to have a higher status this is a proof why achievers like to spend on luxurious point of intersections and services (Leon. G, 2010, p. 338). This commercial appeals to all the five takingsive target- selling segments (Leon. G, 2010, p. 73). It is identifiable as it clearly distinguishes the shared needs, age and gender of the consumer. The consumer is a businessman or career orientated working woman who prefers high-class service. The age would appeal to Generation Y that is born from 1980 and on wards (Leon.G, 2010, p. 410). The Generation Y spends 150 billion annually and is into debut and luxury while Generation X is considered as sophisticated group. Virgin Atlantic Airways allows children ages 5 and supra to travel or should be accompanied by an adult (16+). Pets are accepted if they accompany a disabled person (Virgin Atlantic, 2012). 3) Service offered. The marketing mix shows what kind of service/ result is offered by dividing the elements to product, price, place and promotion (Leon. G, 2010, p. 58).The service organism offered is not just a flight from one destination to another(prenominal) it is an experience at a high-class level of th e Virgin Atlantic flight where the costumer will be served at a high class, with security, entertainment and with maximum nurture. It is a high-involvement purchase, which requires considerate thought and cognitive process, as the price is high (Leon. G, 2010, p. 231). The flight can be purchased online or at a flight ticket office. The company offers promotion such as flying club card, ticket sales and deductive reasoning codes/vouchers (Virgin Atlantic, 2012).The price and quality relationship the company has is low- price tickets in comparison with their competitors and with a high-class service. 4) Seasonality. The cartridge clip of placing the advertisement is very important, as thither are competing companies to take into consideration. The order effect research has shown that the advertisements presented first (primacy effect) and last (regency effect) has a great(p)er effect on the consumer (Leon. G, 2010, p. 302). The release date was 26 October 2010, which was a great push to recovery from recession. British Airways and American Airlines are the biggest competitors.American Airlines released their commercial in May 2010, which had a primacy effect where as Virgin Atlantic Airlines gained a regency effect. The throng Bond 007 Blood gemstone video mettlesome was released on 5th of November 2010(IMDB, 2010). This shows that the commercial was released 10 days before the release date of the game. This strategy used by Virgin Atlantic is a very clever marketing move, as their advertisement is James Bond themed and during that period of time all sorts of media (TV, newspapers, online, word of mouth and billboards) had James Bond game advertisements.Virgin Airlines got increase attention to their advertisement by publishing their advertisement at time coinciding with Blood Stones release. 5) Positioning the commercial. The advertisement is transmitting through mass media as well as through new (non traditional) media (Leon. G, 2010, pp. 294-296). The commercial is played on TV where it addresses wide range of consumers (i. e. via mass media) and through YouTube where it is addressable and interactive, while response measurable.It was also played during the flights on the Virgin Atlantic TV channel where it only targets its audience (i. e. via target media). 6) Reason for the commercial. The consumer behavior consists of searching for, purchasing, using, evaluating, disposing of products and services that in their belief will implement their wants (Leon. G, 2010, p. 23). The commercial was created in order to persuade and make aware the audience of the fact that the service being offered by the airlines is luxurious, entertaining and high-class, to convince that this kind of service will satisfy there needs. ) Perception. Perception is outlined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. (Leon. G, 2010, p. 175) This advertisement appeals to stirred up motives, which are fixion, status and pride in this case (Leon. G, 2010, p. 110). The advertisements mood is sexually charged and is putting the buyer into a state of excitement by James Bond themed music and graphics, illustrations of high-class adventure and freehanded actors in the commercial.Abraham Maslow created the Maslows Hierarchy of Needs, which identifies the five basic levels of human needs (Maslow, 1987). The advert is aiming to satisfy all the five needs of the potential consumer. Egoistic needs will be satisfactory during the flight on these airlines, as it is illustrated as a prestigious flight. Egoistic needs include the need of unspoilt reputation, status and recognition from others, which advert convinces that the consumer will have, if he/she chooses Virgin Atlantic Airways.Need of Self-Actualization will be satisfies as shown in the advert, by flying on this flight the guest will feel self-actualized by getting high-class service which he/sh e deserved or earned themselves. Social Needs are to be satisfied by communication with good- looking provide. The Virgin Atlantic cabin crowd was voted as the most cunning staff in the whole world by the surveys of travelers (Daily mail, 2011). Richard Branson has always stated that the appearance of the flight crew must be important in order make the customers enjoy a memorable flight.Cabin staff of Virgin Atlantic Airlines are told that Youll be the face of the airline. As such, your grooming should always be clean even after a long, tiring flight (Daily mail, 2011). As flying on an airplane has a small risk of security, the advert is aiming to convince that their flight is safe and is a pleasant experience where there is nothing to worry about. Physiological needs will be satisfied by the high-class food and beverage service that would be offered during the flight by good-looking staff.Air and shelter will also be present, as the designed with up to date technology. This co mmercial is aimed at visual consumers that prefer and take breeding better through visual images or passs as sources of information (Leon. G, 2010, p. 147). While watching the Virgin Atlantic advertisement repetitively on TV or Online passive learning is occurring and it changes the consumers attitude regarding the product (Leon. G, 2010, p. 232). The theme message delivered through this advert is Your airlines either got it or it hasnt.There is a message resonance in the wording, which adds a bit of humor to it and will make the watchman remember the commercial (Leon. G, 2010, p. 301). The theme message has comparative advertising technique to it where Virgin makes the viewer compare their airlines to Virgin Atlantic (Leon. G, 2010, p. 303). The sexiness in advertising is present in order to grab the attention of the viewer (Leon. G, 2010, p. 308). The hostesses are wearing bunco dresses in red color and the man who is passing the security check hasnt got underwear on. Virgin i s trying to show that their flights are aphrodisiac. ) Persuasive analysis. Chromatic scale is red and black, which is eye catching. The flight attendances are tall, stylish and beautiful. Shot of men wearing suits doing a pole dance around the discriminate with a shrimp. This is demonstrating that the food they are offering is high-class and sexy. Very few cuts in the filmmaking, quite has transitions that are much more flowing and make it much more difficult to look away. This is a ray of a transaction, which is made through a disco ball. The transition from the airplane saloon to the red lips. The fissure of the crewmember falling in and disappearing in the carpet after she gives an ice cream to the customer. This could be symbolizing submission as well as it is a large eye catch that cargo decks the viewing audience attention. Shot of flying destinations. Shot of flying destinations. Shot of flying destinations and the smooth transaction appearing in the bac kground. Shot of the flight crew standing on the wing of the Virgin airplane, which is a really good imagery. On the top there is the publicise Your airlines either got it or it hasnt.The headline tries to indicate that the Virgin Airlines truly has all the qualities, which will satisfy your needs, and that other competitors whitethorn not. This shot demonstrates the high-altitude service done by a good-looking crewmember in a very fashionable saloon. The shot of people going through the body scanners. The men going through the body scan are good-looking businessmen, which represent the targeted consumers. The person in the middle coming through the scanner hasnt got underwear, by which he shows that the body scanning isnt just safe but it is also sexy. Transaction from the shades of the crewmember into the next scene, which is airplanes and female flight crewmember flying in the air. There is no cutting in the transactions. This is the shot of the flight attendances sho wing the airline safety check in a very stylish and sexy manner. A man being tucked in by a beautiful giant woman into a cloud, which is dreamlike, and it suggests that the customers are going to be truly taken care of. The shot has focus towards the circle round of the pilots head. Behind his head there is a ray of light, this light looks as an backer like aura.This technique tries to show the security the airlines provide (angel like). The flight team is very good looking and is walking with self-assurance, which adds confidence to the image of the company. The runway lines and the red carpet represents the luxurious service. Transition from the safety evidence to the airplane saloon is done without editing cuts, which is very eye-catching. The shot of people sitting around of a pool of martini and playing with the olive, which represents entertainment, beverage and luxury the airlines offer to their customers. 9) Buying process. The consumer decision making can be view ed as three distinct but interlocking poses the input stage, the process stage and the output stage(Leon. G, 2010, p. 36). This advertisement is designed in order to act upon the input and process stage in order to make the consumer come to the output stage. This advert influences and increases the consumers recognition of the service need. The information is delivered to the consumers through the marketing efforts of the commercial, which will influence not only media but also word of mouth marketing.The Psychoanalytical opening of Personality created by Sigmund Freud explains the drivers of the output stage (Leon. G, 2010, pp. 137-139). According to Freuds theory this commercial will affect superego and id to make the purchase. The superego will be gratified when purchasing this service because he/she will become socially and fashionably acceptable, as Virgin Atlantic flight is trendy. Id will be gratified if the consumer will make the purchase because the airlines offer the ba sic requirements such as food, shelter and security. The consumer will make a trial or a repeat purchase when buying this service (Leon.G, 2010, p. 497). The consumer might be new to the company or be a frequent loyal customer. 10) Involvement levels and risk perception. Involvement is a very important factor in how much attention is paid to the message sent to the viewer and how it is understood. There are different ways to measure the involvement of the viewer. There are two ways of involvement, high-risk and low-risk purchases. The higher the risk, the higher the involvement and research will be. The flight purchase is a low-involvement product and consumers prefer congruent context of the message delivered (Leon.G, 2010, p. 293). The mood of the consumer is very important, if he/she is in a no-count mood, the content of the commercial might cause a bad reaction of the viewer. Psychological noise may be distracting the viewer from the commercial and the advertisement has contras t in the imagery in order to keep the viewers attention. 11) Conclusion. The advertisement created by the Virgin Atlantic airlines in my opinion was successful . The James Bond theme imageries and soundtrack had a great impact on the effectiveness of the commercial.Every time the consumer will watch James Bond movie or play a James Bond game, the commercial will subconsciously come to their mind and the other way around. The time it was released was perfect, as they needed a push to get out from the recession. The commercial had a bit too much sex advertisement in it, which may led to worse effect tan could have achieved and made the competitors (American Airlines) stand out more, as they had a touching TV commercial that gave gratitude to the men in uniform, veterans and their families. Sexual advertising may distract the consumers attention from the message content being sent.This technique may have a little influence on the buyers purchasing intentions and a risk of spoiling the image of the company. This advert is targeting businessman, but there is the family audience with children and generation X, which they are risking of loosing. The commercial is based mostly on emotions and only in one shortly scene the viewer can see the seats with the monitors. The saloons, seats and the exact food of Virgin Atlantic Airlines are not shown, but they are very important to be shown, as the consumer wants to see the comfort he/she will have during the flight.The fact that the advertisement shows a man being tucked into a cloud and not airplane seat could make an impression that the airlines are hiding something and their seats are not good enough to be shown in the advertisement. This advertisement could have been improved by snap the viewers attention much more on the design of the saloon, comfortable seats and voluptuous food. Nonetheless, overall this was a very well executed and effective advertisement with successfully reached hearts and minds of customer 12) References. 1. Leon G. Schiffman, Leslie L.Kanuk and Joseph Wisenblit, 2010, Consumer Behavior. 10th ed. Pearson Press. 2. Virgin Atlantic Airlines (2012) History Online Available full link at http//www. virgin-atlantic. com/en/gb/allaboutus/ourstory/history. jsp Accessed 30 November 2012 3. Mark Sweney (2010) Virgin Atlantic takes off with ? 6m James Bond-style ad push. The Guardian Online, Online Available full link at http//www. guardian. co. uk/media/2010/oct/01/virgin-atlantic-ad-muse-feeling-good Accessed 25 November 2012 4. Virgin Atlantic Airlines (2012) Travel information Online Available full link at http//www. irgin-atlantic. com/gb/en/travel-information. html Accessed 27 November 2012 5. IMDB (2010) James Bond 007 Blood Stone Online Available full link at http//www. imdb. com/title/tt1692489/? ref_=fn_al_tt_1 Accessed 2 December 2012 6. American Airlines, 2010. American Airlines Commercial put them first Video online Available full link at http//www. youtube. com/watch ? v=x6iAMiJUu5g Accessed 27 November 2012 7. Maslow, A. H. , 1987. Motivation and Personality. trio edition. New York Harper & Row, Publishers, Inc.

Compare/Contrast Organic Food Essay

Youre in a bit of a quandary standing in front of the produce section of your local grocery inclose. In one trade, youre holding convention onlyy grown (non- constituent(a)) Granny Smith apple. In your other hand, you have one thats been organically grown. Both apples look the same and provide vitamins and fiber. The non-organic apple is a proven family favorite. But the organic apple has a label that says USDA Organic. Does that mean its more expensive? Grown differently? Better for you? Most organic food cost more than conventional food products.Higher prices atomic number 18 due to more expensive cultivation practices and more strict government regulations. Because organic farmers dont use herbicides or pesticides, many tools that control weeds and pests use more labor and man power. conventionally grown food may be more cost effective, especially when youre on a budget, but remember you always get what you pay for. How is organic farming different from conventional farming? Organic Farming applies natural fertilizers such as manure to feed soil and plants. Crops are rotated, and farmers hand weed or mulch, to manage weeds.They give their animals a balanced organic diet and clean hold to minimize disease. Conventional farming uses chemical fertilizers to promote plant growth and herbicides to manage weeds. The farmers give their animals antibiotics and medicines to preclude disease. Some people buy organic food to limit their exposure to these chemicals. Organic produce claims to be healthier than non organic produce. Both are nutritional but organic contains higher levels of vitamins C and A, antioxidants, and inherent minerals.They are free of synthetic additives that contribute to heart disease, cancer, osteoporosis, migraines and Alzheimers. Conventional farming uses chemicals that leave residues from more than fivesome hundred chemical pesticides. So the next time youre standing at the grocery store wondering if you should buy organic or conve ntionally grown food, think about if the money is deserving living healthy or not. The irony is that up until about fifty years ago, organic was all we had. Once farmers started to use pesticides, hormones, and antibiotics we lost what eating was all about health and nutrition.