Social media as a Method to Drive Acquisition of Customers Assignment

Social media as a Method to Drive scholarship of Customers - Assignment ExampleThe researcher states that the tender media is known as an important means of creating brand awareness and customer acquisition. However, the major question is how companies are supposed to convert users of various social media sites into actual customers. Furthermore, different brands face varying challenges concerning customer acquisition. This owing to the fact that different companies have varying trade positions, objectives, object lens audiences and acquisition techniques. Companies are assured to come up with strategies that are appropriate for their brands. This essay critically assesses social media as a method to drive acquisitions of customers and market campaigns for two campaigns. Social media marketing is used to drive customer acquisitions through brand recognition. This is known as one of the most effective tools for using social media as a branding tool. This is because, with social media marketing, companies can decide the kind of information their customers are exposed to and decide on how they want the companys position to be. Companies can build brand name using the great content and consistent effort around the company values and benefits. Well- established companies including Wal-Mart, Starbucks, and The endure Channel Shows Off have developed more attractive advertising initiatives on social media sites including YouTube, Instagram and Vine respectively to develop their brand names in the online market leading to an increase in the number of users. The companies have successfully used social media marketing to reach their customers and make sales. Other small companies are advised to follow suit as the social media has proven to be an effective tool to build a companys brand name.